← All video lessons

Steve Toti · 12:23

Write Website Copy with Claude: Real Draft and Human Corrections

Follow a real Claude homepage-copy workshop: prepare business facts, review the first draft, catch unsupported promises and improve the hero, services and enquiry button.

Watch here, or open the lesson on YouTube.

Watch on YouTube ↗

Get the free lesson guide

Join Steve’s newsletter for practical AI tutorials and updates, and get this step-by-step PDF, worksheet and review checklist.

Clear Desk Support is fictional. This is a real copy-drafting and review lesson, not a new website build. Actual browser captures are enlarged for teaching. Website functionality and form delivery need separate testing.

Follow the steps

  1. 1. Prepare your fact sheet

    Define the audience, offer, services and facts you can support. Clear Desk Support is a fictional training example.

  2. 2. Write a specific prompt

    Give Claude the business facts, page structure and boundaries. Ask for useful copy without invented promises.

  3. 3. Review the actual draft

    Check each claim against the fact sheet. The lesson catches unsupported wording in the real first response.

  4. 4. Give a targeted correction

    Explain exactly what is wrong and review the corrected hero before accepting it.

  5. 5. Map copy to page blocks

    Prepare the headline, service sections and a button with a clear destination.

  6. 6. Test separately before launch

    Copy approval does not verify website functionality or enquiry delivery. Use the six-page workbook to complete your review.

Jump to a chapter

Tools used in this lesson

Some tool links may earn Steve a commission at no extra cost to you.

Want help applying this?

Explore hands-on training for teams and individuals, or chat with Toti, Steve’s Digital Assistant.

Explore training

Presented by Toti — Steve’s Digital Assistant. AI-assisted studio performance and authorised voice. Guide version: 16 October 2026.